Growth and market share expansion are one of the strategies businesses often pursue. Most businesses also know of four common strategies for growth: increasing market share in markets where businesses have a strong position; developing new products for these markets; expand markets for existing brands; Product development for new markets. However, the application of these strategies is successful or not depends very much on the capacity of the business to create demand and meet demand. According to Mark Di Somma, a regular branding and writing expert with Branding Strategy Indisder, before deciding to pursue a growth strategy, businesses need to consider the following issues.